1. Experiment
Remember that you can edit your lesson prices and descriptions anytime, which means you can experiment with different prices and descriptions until you discover what works best for you.
2. Customize
We recommend using the Note to Clients feature to describe what makes your In-Person and Online Lessons unique. It’s a chance to show you or your brand’s distinct flavor to potential clients.
3. Compare
Compare your lesson offerings and overall profile to other coaches in the marketplace and in your sport to see how you stack up.
By checking out fellow coaches’ listings on our website, you can see exactly what visuals, lesson types, pricing, and descriptions fellow coaches are offering.
4. Strategize
Coachly allows you to price your lesson offerings however you like. There are no wrong answers – just ones that might not work well for you or your brand.
When it comes to pricing, mixing experimentation and strategy is a winning combination.
Firstly, you must consider how potential clients interpret your profile’s current state based on three things:
Your credentials as an athlete or coach.
The popularity of your brand either on social media or locally where you live.
Your current reviews on Coachly.
Much of this is intuitive.
If you’re a household name and legend in your sport, then you’ll, of course, charge significantly more than most local instructors.
Or, if you have 300 great reviews on your Coachly profile, potential clients would expect you to be priced a bit higher than a coach who has a similar background but zero reviews on the platform.
Another thing to consider is that your In-Person Lesson offerings will be more beholden to regional price norms (what most charge where you live) than your Online Lesson offerings, which are going out globally.
With the basics covered, let’s get a bit more advanced around how to price your lesson offerings.