Your Coaching Philosophy is an optional written description of what your beliefs around instruction are, and what athletes or parents can expect from you if they decide to purchase a lesson.
Despite being optional, we highly recommend that you take some time and fill out this section of your profile.
Parents and athletes alike want to know what you’re all about and if you're the right fit for them.
It’s really a chance for you to define your personal coaching brand.
Having a “brand” in marketing isn't about the business name you’ve chosen for yourself or a nicely designed logo.
📚 Definition: Your personal brand is how you present yourself to the public, your conduct, and your brand story – the compelling narrative that tells how you’ve overcome adversity and strived to become who you are today.
Branding can take many forms. One of which is this brand story or statement.
Here’s an example of a brand story from the sport of baseball that doubles as a great coaching philosophy statement:
Baseball has always been an essential part of my life.
Sharing my passion with young ballplayers and seeing them develop in both their skills and confidence is what keeps me going.
Having a consistent net positive effect on the journeys my guys have in the game is not easy.
I know that I am competing with a constant influx of modern-day distractions and even misinformation from select others inside the sport.
But we, as athletes, live for competition. I earn my player’s attention every day with the tools of the trade: personal experience, genuineness, empathy, a well-cultivated growth mindset.
I strive to be both a guide and a model for what grit and dedication can achieve.